Marketing Strategy for Burke Museum Assignment Example | Topics and Well Written Essays - 4500 words

Marketing Strategy for Burke Museum - Assignment Example The report will also define the segments which need to be addressed by the museum in order to enhance its business. The later part of the report explains the marketing plan which needs to be implemented by the Museum which would be helpful to achieve targets, and finally it concludes with the sales forecast and the Marketing Mix. Although museum visiting trends patterns are substantial in Australia, still there are many factors which will play an important part in the acceptance of the Museum in a society where visiting library is a preferred leisure activity for people. Museums play an important role in providing the people with entertainment in their leisure time. In order to enhance their market share Museums should focus on implementing new marketing strategies in order to attract more customers and increased market share (Peschiutta, 2001). Many established museums and cultural organisations cannot only rely on income generated; the public funds are decreasing with an increase in the attendance of people visiting these museums. With the increasing demands of greater accountability from government and funding bodies the planning and implementation of successful marketing strategies has become more important (Laczniak and Murphy, 1977). Weak or no marketing practice can lead to a big trouble for even a well-established Museum. The challenges facing the Museums are to adopt appropriate marketing strategies and technologies in order to make its presence well felt by the customers to generate and get as much. Burke Memorial Museum, Loch Street, Beechworth, Victoria 3747. Over the past several decades the Historical Burke Museum has served the purposes of research and education of the local community related to the history of Australian culture. Furthermore, without neglecting the necessity to provide knowledge, education, and entertainment through a highly aesthetic presentation, the museum's directorate is also seeking to blend the new concepts of muse ology and the scientific theories regarding the interpretation and presentation of material and immaterial cultural heritage in a way that the modern visitor can understand. Privately founded Museum has a total of 7 staff members with 15,000 objects in the collection and a current income of approximately 136.500,00 AUS$. The Museum is now aiming at increase in the revenue at least to 800.000,00 AUS$ in order to bear the expenses in new building. To achieve the purpose it is important to plan a marketing strategy, which can eke the management in acquiring the desired target. Mission Statement of Burke Museum: Burke Museum aims to: - Collect, keep, and preserve objects from the area of Victoria as well as related evidence of the life of the local people in the pre-industrial and early industrial period - Help the local people to become aware of their cultural identity and its history - Promote education - Introduce visitors from Victoria and all over Australia to local culture. 1.2 Objectives: The museum's broad objectives are: - To increase visitor numbers by a policy of communication, public relations, and

NEEDS DOCUMENT, USE CASES, AND SCENARIOS Assignment

NEEDS DOCUMENT, USE CASES, AND SCENARIOS - Assignment Example The need of ERP SAP system is a need of most of Riordan dealers and customers with which Riordan would be capable to exchange logistic and investment files for application of Electronic Data Interchange(EDI). This would simplify the procedure of data exchange and lessen high costs of printing and documents mailing. Problem Statement To incorporate their complex operations as well as create a better more receptive and proficient information technology. Project Goals To integrate the functioning of various departments and work locations by providing a common software platform which will acts as a common information system for the entire organization? The Project purpose is to alleviate the warehouse management system to allow easy purchase and recording of transactions. Systems Development Life Cycle (SDLC) gives efficient solutions to how the company controls its inventory and manufacturing procedures. Raw materials receiving, production, and the end product distribution are the three sections of inventory and manufacturing processes. Improvements in each of these sections will necessitate updating or fresh implementation of a computer system that will ensure accuracy, bestow unrivaled customer service, and most of all save the corporation money and time. Riordan existing system is a seven step procedure that includes a different document for each step. These procedures are costly and time consuming, which deter future growth toward expanding into an international organization. They include: Scheduled orders documentation; Receiving documentation; Raw materials or sub-assemblies documentation; Orders received documentation; Sub-assembly and end-product documentation; Sales order form procedures and Shipping documentation. Along with each of these procedures an inventory personnel is responsible inputting the information into a database or computer, which could imaginably be taken as 14 separate procedures. Through broad study, the research team believes that Rio rdan inventory and manufacturing procedure would be greatly enhanced by employing a Warehouse Management System, also known as WMS. According to Enterprise Resource Planning (ERP) expertise this system gives all subsections inside a venture. Project benefits A Warehouse Management System helps every division within the factory instantly and effortlessly to recover any and all essential records, shipping and receiving information. Riordan Manufacturing Company declares in the mission proclamation that one of the company’s goals is to make its commodities available to clients. Riordan Manufacturing will fruitfully achieve the goal of making the company’s products available to customers by employing the use of shipping tag printers, hand held computer devices and an Intelli Track Software system with the ability of printing. An Intelli Track Software system would link the whole corporation through a LAN. Production will be hugely increased through the improvement of real time once this streamline is applied. Having innovative functioning methods will give management a clear, imminent vision on how to give superior traceability. In terms of the end product distribution, an Order Fulfillment System or OFS will vastly advance any system that helps in fulfilling a client order. Implementation of an OFS normally comprises a WHS. An OFS is a technology that re-palletizes and de-palletizes commodities for delivery to a sales center.