Honey & Honey Products Research Paper Example | Topics and Well Written Essays - 1500 words

Honey & Honey Products - Research Paper ExampleThe popularly utilise model is AIDA model, which includes four stages, namely awareness, interest, desire and action. These four stages occur when a consumer is confronted with some course of instruction of advertisement.Honey and Honey Products are basically in their introduction phase. This provides a good opportunity for the edulcorate keep company to make a long-term impression on their consumers mind through compulsory brand building activities. Advertising and media relations forget focus on building awareness and long-term relationship with consumers, while sales promotions and direct commercialiseing activities will champion in generating sales and revenues. advertising will consist of print, television and outdoor advertisements. Print advertisement will be included in popular cooking and home magazines, targeting women. Television advertisement will include a 30 back up ad, which will be featured during prime time on popular local channels. The ad will be a combination of testimonies as well as information, where features and USP of the products and brand will be discussed. alfresco advertisement includes billboards and flyers of Honey and Honey Products at different strategic places, such as, malls, shopping centres, food market as well as health and fitness gyms. According to the diagram above, it is evident that advertisement plays a significant role during initial stages of consumer decision making, i.e. awareness and interest. Also, good and effective advertisement will help in establishing positive brand equity and brand recognition.Public relation tools will be used for the publicity of new products. It will help in placing products among target consumers through press and media, thereby change magnitude consumer awareness and knowledge about Honey and Honey Products. Another strategy adopted by the company is customer satisfaction through 24x7 phone lines. This will not only solve